As one of the planet’s most discerning markets, the Land of the Rising Sun has been fertile ground for many a luxury brand for many decades. Since its inception in 2006, The Row‘s clean silhouettes and modern elegance has quickly gained a loyal following here, serving its client base online, but also with a shop-in-shop at Dover Street Market Ginza in Tokyo, in addition to pop-up store iterations. The latest ephemeral retail initiative in Japan, the most elaborate to date, has recently been inaugurated at Isetan Shinjuku department store in Tokyo. In fact, The Row will have two pop-up stores here, one at the department store’s main building, presenting its 2024 Women’s Winter Collection, while at the men’s building, the 2024 Men’s Winter Collection will be showcased.
Both collections will be presented in specially designed settings. Situated on an elevated level, the women’s collection sees a semi-enclosed setting, featuring pristine white wall panels with tiered shelving and paired with dark grey carpeting. Sleek steel clothing racks are interspersed with carefully sourced furnishings which add a sophisticated homey touch to the retail space. The men’s pop-up store is no different, although the demarcation of the premises is more architectural and the setting infused with more colour (on through Nov 26). Following the showcase in the Japanese capital, The Row will additionally inaugurate separate women’s and men’s pop-up stores at Hankyu Umeda department store in Osaka on Wed – Dec 18. © superfuture
The Row
Isetan Shinjuku, 3-14-1 Shinjuku, Main Building, The Stage (Shinjuku)
Tokyo 160-0022
Daily 10am-8pm
The Row
Isetan Shinjuku, 3-14-1 Shinjuku, Men’s Building (Shinjuku)
Tokyo 160-0022
Daily 10am-8pm
The Row
Hankyu Umeda, 8-7 Kakuda-cho, Cotocoto Stage 11 (Umeda)
Osaka 530-8350
Daily 10am-8pm
The Row
Hanky Umeda, 8-7 Kakuda-cho, Men’s Building (Umeda)
Osaka 530-8350
Daily 10am-8pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
