FREITAG has gone to great lengths to give a classic bag profile a full-on broadside. And, with a decidedly tongue-in-cheek special edition, launches the landscape-format F260 MIAMI WIDE shopper.Minimalistic and expressive, with a single main compartment and two handles. In other words, a reduction to basics. That’s the credo FREITAG follows with its shoppers. The latest model, F260 MIAMI WIDE, distills this simple design language into an eponymous landscape format. With its extra-wide silhouette, the shopper contrasts starkly with conventional, classic shapes. And it’s not just the bag that’s got wider—the FREITAG label has followed suit. Whether it’s 36 neon tubes, 17 telescopes, or sets of flippers for the extended family: F260 MIAMI WIDE is the long-awaited shopper for long-format items.
And whether there’ve been no other solutions to date is of secondary importance. Because there’s no doubt the WIDE edition of the classic FREITAG shopper is a confident, bold statement against monotonous bag shapes. Absurdly spacious, versatile, and subtly irritating. Despite its departure into distortion, FREITAG remains true to its principles. In other words: Every bag is a one-off, made from discarded truck tarps. Additionally, the shopper is foldable and incredibly robust. The F260 MIAMI WIDE special edition takes its place alongside the classic, portrait-format F52 MIAMI VICE and the almost square compact version F250 SONNY, which means that FREITAG now offers the perfect tarp shopper for every need. FREITAG‘s new F260 MIAMI WIDE bag is available at all FREITAG stores across the planet, in addition to selected retail partners and online. © superfuture
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
