Since upscale Japanese department stores traditionally have had a large loyal following, it’s smart for any luxury brand to have a well-defined presence there. One of the Tokyo‘s major players in this retail segment is Matsuya Ginza in the city’s Ginza shopping district. Brimming with trophies from across the planet, Fendi has for many years pitched in with a 100 sqm. (1,076 sq.ft.) shop-in-shop of its own. Situated on the ground floor of the nine-storey department store, the retail space has recently seen a major revamp. Created by the brand’s in-house design team, the newest retail design codes are inspired by its home base Rome and see a façade which combines classic elements, such as arches and marble with champagne gold metal details. The floor is clad in Arabescato Bari marble, while the walls are lined with shelves in champagne-coloured metal with tubular structures and niches in matching marble and silver-coloured metal. The back panels feature the FF logo, as designed by the late Karl Lagerfeld for the A/W 2013 Collection, and are crafted from plaster. The Italian marble is also captured by display tables, cabinets and the seating arrangement’s coffee table. The renewed Fendi shop-in-shop carries the women’s apparel, accessories, bag and shoe collection.
Fendi
Matsuya, 3-6-1 Ginza, Ground Floor (Ginza)
Tokyo 104-8130
Telephone: +81 3 52508959
Mon-Sat 10am-8pm
Sun 10am-7.30pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
