We’ve come to know JACQUEMUS‘ highly playful approach to retail through tongue-in-cheek yet wonderfully design-led pop-up stores. First, at home base Paris, and then, last year, in Milan and London. Mind you, in the latter fashion capital, JACQUEMUS later inaugurated its first shop-in-shop on the premises of iconic department store Selfridges. But now, JACQUEMUS has shifted its retail focus back to the French capital to take over another illustrious department store—Galeries Lafayette on boulevard Haussmann. The brand’s creative director, Simon Porte Jacquemus, continues his audacious retail endeavours and has set up a number of immersive concepts on the premises that ooze JACQUEMUS‘ signature playfulness.
At the department store’s entrance on rue de Mogador, a giant Bambino handbag welcomes shoppers, inviting them to explore its collection of coveted it bags. Mind you, there’s a range of store exclusive colours available, including the Bisou shoulder bag in black and white, and smooth camel leather versions of the large Bambino and micro Chiquito handbags. The so-called Lafayette entrance is adorned by a life-size motorised toaster—and yes, that’s with slices of bread. The men’s store atrium features an oversized washing machine. Here, shoppers can have their photo taken sitting right inside the giant washing machine against the JACQUEMUS backdrop.
Completing the Galeries Lafayette takeover by JACQUEMUS is a series of alluring window installations along bustling boulevard Haussmann which reference the brand’s iconic fashion shows of late, such as Le Coup de soleil, L’Amour and Le Raphia. And just when you think that was it, the frivolity goes on and on—inspired by last year’s laundromat pop-up stores, another window installation presents washing machines filled with the brand’s handbags. In the Men’s store, a giant-sized bucket hat fills an entire window, alongside rows of lockers inspired by the JACQUEMUS 24/24 pop-up store, yes indeed, a 24-hour handbag vending machine (on through Apr 2). Until Mar 14, shoppers and passers-by can pick up a hot drink or flowers at an installation just outside the men’s store.
JACQUEMUS pop-up venues
Galeries Lafayette, 40 boulevard Haussmann
75009 Paris
Publishers Note
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