The arrival of Louis Vuitton‘s standalone store in Amsterdam, almost two decades ago, sparked the foundation of a luxury market in the Netherlands. Mind you, the Dutch capital has since quietly transformed into a leading high-end shopping destination in the Benelux region, and to such an extent that it has started to rival the far more established upscale retail arenas of Antwerp and Brussels. Continuously seeking local expansion opportunities, Louis Vuitton first tested the water in 2018 with a pop-up store at de Bijenkorf department store in Rotterdam, the country’s second biggest city. As of late, it has renewed its presence on the premises, but this time with a permanent shop-in-shop. Situated on the ground floor, the retail space is demarcated by a robust façade and large windows overlaid with filigree-like screens depicting the luxury brand’s iconic monograms.
Designed by Louis Vuitton‘s in-house design team, the retail space sees modern modular furnishings for both the women’s and men’s sections, captured in warm natural materials that ooze luxury, and to add character, these are interspersed with pieces by Dutch designer Dirk van der Kooij and Piet Hein Eek, in addition to carefully sourced 1950s vintage designs by Louis van Teeffelen and Friso Kramer. The women’s department additionally features a striking photograph of London-based Norwegian lensman Sølve Sundsbø. As said, the new Louis Vuitton shop-in-shop caters to female and male clients, featuring bags, small leather goods, shoes, and as olfactory bonus, the full range of Les Parfums de Louis Vuitton. The avid LV fanbase is able to personalise purchased trophies as a service is available on-site. Mind you, to commemorate the opening, a special stamp has been made depicting the sleek contours of Erasmus Bridge, the city’s ultimate landmark.
Louis Vuitton
de Bijenkorf, Coolsingel 105, Ground Floor (Centrum)
3012AG Rotterdam
Telephone: +31 20 7219441
Mon 11am-7pm
Tue-Thu 10am-7pm
Sat 10am-7pm
Sun 12am-7pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
