As one of the leading luxury markets in the Far East, many a leading brand operating in this segment goes the extra yard in South Korea, including Gucci. The iconic Florentine fashion house banks on its massive popularity with an exhibition at Daelim Museum, one of the most prominent modern art venues in Seoul. Entitled No Space, Just A Place. Eterotopia, the show is curated by Myriam Ben Salah and proposes Gucci creative director Alessandro Michele‘s new definition of what an ‘other space’ might be. Basically, it zooms in on the latter’s thoughts on society and heterotopy which are of vital importance of his creative output (on through Jul 12), and all by way of the works of ten independent art spaces from Seoul, together with five artworks from both Korean and international artists. Meanwhile, halfway across town, the Gucci flagship store in the Cheongdam shopping zone has seen a related transformation. The standalone building’s façade has been entirely wrapped in a sky blue fabric which announces the show at Daelim Museum and the main shop window has been transformed into a mirrored space which offers passers-by reflections of themselves in a distorted reality, providing food for thought regarding perception while tying in with the exhibition’s theme and Michele’s fascinating introspective focus.
Gucci
462 Apgujeong-ro (Cheongdam)
06015 Seoul
Telephone: +82 2 15771921
Mon-Sat 11-8
Mon-Sun 11-7
Daelim Museum
21 Jahamun-ro 4-gil
03044 Seoul
Telephone: +82 2 7200667
Tue-Wed 10-6
Thu 10-8
Fri-Sat 10-6
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
