The Prada Epicenter in New York City first opened its doors in 2001, and was the Italian luxury brand’s first flagship store in a series which aimed to demonstrate its creative prowess. As such, one of the boutique’s architectural traits includes an unobstructed 60-metre north wall which has featured a continuous rotation of temporary wallpaper designs ever since. The wall paper designs, created in collab with local design practice 2×4, inject new visual content into the store at regular intervals, and themes and colours change with the seasons. The very latest of such designs is entitled Logopolis, and is inspired by Prada‘s A/W 2018 Collection. The theme is a pun on today’s logo obsession within the realm of fashion, and artistically interprets the shadow that falls between the product and the logo it bears.
Prada
575 Broadway (Soho)
New York, NY 10012
Telephone: +1 212 3348888
Mon-Sat 11-7
Sun 12-6
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
