© JACQUEMUS / Photography: yoann et marco

The South of France, and particularly the Provence region, is imbued in the DNA of JACQUEMUS, and it’s no surprise that the fashion brand has returned to St.-Tropez make its mark with no less than three branded pop-up venues. Similar to last year, there’s a pop-up store, but this time, it occupies a peach-coloured traditional structure in the centre of town overlooking place des Lices. What’s on the shelves? A curated range of items from the JACQUEMUS S/S 2024 Collection, in addition to beachwear and other items. As wining and dining is very much part of the good life in the South of France, JACQUEMUS has cleverly anticipated with the take-over of La Renaissance, an all-day café and restaurant right across the aforementioned square.

Chefs Ana Maria Cadena and Ella Aflalo, respectively supervising the first and the latter section, have come up with specially created dishes which are served, yes indeed, in JACQUEMUS-tweaked settings. Last but not least, there’s a new iteration of JACQUEMUS Plage, once again held at the Indie Beach club, only a 15-minute car drive south at Ramatuelle. Here, the fanbase can indulge in frivolous yet achingly stylish beach life amidst a setting designed by the brand, featuring sun beds and parasols flaunting this season’s olive green stripes. For those who wish to totally blend in, a small boutique on the premises readily awaits you, brimming with a wide variety of JACQUEMUS summer trophies for the beach and beyond. © superfuture

3 avenue Foch
83990 St.-Tropez
Telephone +33 4 69099823
Daily 10.30am-7.30pm

La Renaissance by JACQUEMUS
15 traverse des Lices
83990 St.-Tropez
Telephone +33 4 94970200
Daily 8am-10pm

Indie Beach, Route de Bonne Terrasse
83350 Ramatuelle
Telephone +33 7 56105157
Daily 12pm-7pm

© JACQUEMUS / Photography: yoann et marco