Situated in downtown Busan, the Shinsegae Centum City department stores first opened its doors in 2009. As part of one of South Korea‘s largest department store chains, it has since been the go-to luxury hub for discerning shoppers across the city and far beyond. A little while ago, the department store’s fourth floor, dedicated to young women’s fashion, has seen a major renewal which aims to resonate with the changing sensibilities of its savvy target demographic. The interior design, created by NBDC, a multi-disciplinary design studio based in Seoul, is themed Cosmosis, a contraction of the words ‘cosmo’ and ‘oasis’, referring to a cultural space where the stories of a vibrant city come together. Needless to say, the chosen aesthetic with its striking metal detailing, elegant swirling shapes and sleek furnishings add to a sophisticated visual narrative which is welcoming and aims to inspire at the same time. The space unfolds like a waterway, with a dense central ceiling that takes shoppers on a journey of constant circulation. The circular corridors create colourful scenes and draw them in without any boundaries, even to the corner shop-in-shops. © superfuture
Shinsegae Centum City
Centum nam-daero 35, Fourth Floor (Haeundae)
48058 Busan
Telephone +82 51 15881234
Mon-Thu 10.30am-8pm
Fri-Sun 10.30am-8.30pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
