After opening up shop in Los Angeles in 2020, things were somewhat quiet on the retail front for Dries Van Noten. Well, that was yesterday. This Spring season, it’s full throttle for the Antwerp-based fashion house, as a new outpost has opened its doors Brussels a little while ago, and now, the newest retail space has been inaugurated in London. The store occupies 270 sqm. (2,906 sq.ft.) set across two floors of a listed, late-19th-century building in the Mayfair area which was previously home to Barclays Bank. The interior design, created in-house, sees a series of meticulously designed rooms which ooze swanky private boudoir, as each one sees a carefully balanced constellation of curated furnishings and art objects. The ground floor of the Dries Van Noten store is home to women’s apparel, accessories and beauty products. Embracing the building’s rich architectural heritage, the design creates an elegant yet contemporary atmosphere where fashion takes centre stage.
One floor below, in the basement, the setting is more cozy and intimate, and here, the men’s collection is presented. Adding a playful element to the store, while also being a nod to the British capital’s undeniable reputation as a cradle of pop music, is a vinyl corner with a handpicked selection of vintage and contemporary vinyl. The shopping experience is further elevated by a large number of carefully sourced design elements and artworks. A Labia chandelier by Bulgarian designer Vladimir Slavov serves as a sculptural focal point in the beauty corner, while a William Waterhouse artwork introduces a dynamic sense of movement with the collection. An extra-large Round Convex Mirror by Collier Web subtly with light and space. As for the art works that shoppers will encounter, include two lithographs by David Hockey, an etching by Man Ray, and Gilbert Jackson‘s painting Portrait of a Man. Mind you, in the course of this year, additional Dries Van Noten boutiques will open in Milan and New York City. © superfuture
Dries Van Noten
21 Hanover Square (Mayfair)
London W1S 1JW
Telephone +44 20 78711720
Mon-Sat 11am-7pm
Sun 12pm-6pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
