Yohji Yamamoto‘s women’s line Y’s has had a shop-in-shop on the premises of Tokyo‘s Isetan Shinjuku department store for quite some time. As of late, the retail space has relocated from the fourth to the third floor of the department store’s main building, The setting, created by Yamamoto in collaboration with Tokyo-based architecture and design practice OSO, reflects the two entities’ universal values and design approach, and in particular pattern making. The chosen aesthetic may be highly functional, but oozes a free-spirited dynamic thanks to a bold use of black and white that’s captured by a zigzagging pattern across the walls. Furnishings are few and simple, comprising merely wall-mounted steel clothing racks and tiered shelving, in addition to matching tiered display tables. The new Y’s shop-in-shop carries the latest designs, in addition to a capsule collection inspired by Y’s 2004-2005 Fall/Winter Collection which was launched in conjunction with the new shop-in-shop and a collection of bags and accessories.
Y’s
Isetan Shinjuku, 3-14-1 Shinjuku, Third Floor
Tokyo 160-0022
Telephone +81 3 33508079
Daily 10am-8pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
