The retail expansion of Superette seems to be a never-ending affair. Cannabis consumption in Canada has been liberalised in 2018 and has seen an instant effect on the local retail scene in the country’s biggest cities with dedicated dispensaries popping up in many a cool neighbourhood. Superette has been evolved into prominent cannabis retailer in Toronto, managing no less than seven stores across town. Its latest retail outpost, situated in The Annex, an affluent downtown neighbourhood, sees a similar colourful aesthetic as all other stores. Created by Superette‘s in-house design team, the 500 sq.ft. (approx. 47 sqm.) setting takes cues from a classic 1960s Italian deli and the convivial spirit of the college canteen – mind you, the University of Toronto St. George and George Brown College’s Casa Loma campuses are just a stone’s throw away – and pairs the convenience of a corner deli and the novelty of a cannabis consumption lounge. Walls are dipped in a pistachio hue and paired with matching checkered flooring. The new Superette store exclusively sells a curated selection of ready-to-consume pre-rolls and beverages, but also blends in hipster lifestyle as for the first time ever, customers are encouraged to plug in their laptops and take advantage of the shop’s free WiFi. And that’s not all, The wall-mounted telephone by the window, or munchie phone in true Superette parlance, is a direct line to beloved Jewish deli Rose & Sons where patrons can order a range of tasty bites while working.
Superette
206 Dupont Street
Toronto, ON M5R 2E6
Mon-Sat 11am-8pm
Sun 11am-6pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
