Leave it to Demna Gvasalia to come up with a head-turning retail concept. The creative director of Paris-based fashion house Balenciaga has transformed its boutique in London‘s plush Mayfair neighbourhood into a pop-up store for the new and much hyped Le Cagole line that’s fronted by a shoulder bag in different sizes, but also includes sandals, boots and assorted small leather goods. Occupying a ground floor unit of a late 19th-century building, the interior design features walls, flooring and all furnishings covered from top to bottom in fluffy faux fur, and obviously, it’s in candy pink, the preferred colour of Generation Z females. So, shoppers are able to pick their trophy bag of choice from a wide selection of materials and colours, but on top of that, customisation is readily available too—think additional heart-shaped mirror or card holder in matching material and colour (open through May 8). Mind you, the ephemeral Le Cagole retail space is one of a series that the house of Balenciaga will launch at a handful of leading shopping destinations across the planet.
Balenciaga pop-up store
12 Mount Street
London W1K 2RD
Telephone: +44 20 73174400
Mon-Sat 10am-7pm
Sun 12pm-6pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
