Often seen as the more polished of Australia‘s two biggest cities, Melbourne has a wide array of addresses where a discerning female demographic can indulge in sartorial styles befitting a gala, private party, or a luncheon at the most happening restaurant du jour. Newly founded by Chloe McCormack, who previously led the design team at Australian men’s tailoring brand Oscar Hunt, ChloeMonique Atelier is all about womenswear, and meets an increased local demand for tailored women’s silhouettes. A recently inaugurated retail space has further raised its profile at its home base and the fashion world Down Under. McCormack has secured a retail space on the premier shopping thoroughfare of Armadale, one of the city’s leafiest districts. The interior design, created by architect Adrian Condina, is understated yet elegant and playful,and anchored by an undulating, 30-metre PVC curtain, paired almost halfway with a clothing rack which follows the latter’s curves.
Needless to say, the curves and fluid lines mimic the shapes, patterns and drapes of the garment designs on display. Floor-to-ceiling mirrors on the opposing wall optically enlarge the space, while custom joinery and sculptural furniture pieces add a certain finesse to the setting. An adjacent bar, ensconced in a curved section of PVC curtain, offers clients a place where to sit comfortably back in between shopping and fitting sessions over a glass of bubbly. The fitting room is intentionally designed as an entirely separate space, a grand salon to be precise, featuring walls dipped in a ChloeMonique Sky Blue hue and paired with a matching soft silk blue carpet. Carefully sourced furnishings and fixtures, including large mirrors with integrated lighting, plush tasselled ottomans, and artsy wall lamps crafted from glass and brass heighten the sense of a luxury sartorial haven. © superfuture
ChloeMonique Atelier
1019 High Street, First Floor (Armadale)
Melbourne, VIC 3143
Tue-Fri 7am-8pm
Sat 9am-6pm
Sun 10am-5pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
