© Didier Faustino / Photography: David Boureau

Since its inception in 2012, Enfants Riches Déprimés has garnered a global fanbase with its contemporary rock-inspired collections. Based in Paris and L.A., it has stockists far and wide, including a sizeable number of coveted names in retail, but so far, a flagship store of its own was lacking. Until now, that is. The company has opened a retail space in the Marais district of the French capital, an area known for its abundance of indie boutiques, and as of late, an increasing number of high-end stores. Needless to say, the Enfants Riches Déprimés falls into the latter category. Occupying a 45 sqm. (484 sq.ft.) retail space spread across the ground floor and basement of traditional residential structure built in 1875, it features an interior design by Paris-based architect Didier Faustino. In stark contrast with the building’s limestone façade with classic ornaments, the interior design is captured by polished steel and marble. Upon entering the premises, shoppers are warped into the future, finding themselves in an understated boudoir of luxury, but one which is optically challenging, given its intricate play with lines and surfaces. A narrow staircase leads to the basement where carpeting and a sofa by designer Pierre Paulin in a matching hue lend a slight homey touch to the setting. Thanks to a cleverly installed light shaft, daylight also contributes to the pleasant atmosphere. The new Enfants Riches Déprimés store carries the brand’s full range of men’s and women’s apparel, shoes, small leather goods, jewellery and eyewear.

Enfants Riches Déprimés
79 rue Charlot
75003 Paris
Wed-Sun 11-7

© Didier Faustino / Photography: David Boureau