Just when we thought Amsterdam‘s PR landscape had seen a sufficient supply of agencies and all the tricks in the book, a newcomer arrives with views and actions left of centre to shake matters up. We’re talking Nightingale, an Antwerp-based agency with a portfolio of fashion and lifestyle brands, and geared towards a demographic of young consumers. As said, the Dutch market is already royally catered for, but Nightingale has brazenly stepped in to create a niche for itself. The company previously operated in the Netherlands from its home base across the border, but has now launched a new outpost in town known as the Nightingale Listening Club. The venue, situated in the city’s fast-gentrifying De Pijp district, has a hybrid character, serving primarily as the company’s showroom, but also as a social platform where to connect directly with today’s increasingly elusive young consumers.
Regarding the latter demographic, a major connecting element – mind you, it’s what anchors the concept and lends it its name – is the fact that a full-fledged DJ deck is readily available to sustain a proper party with kindred spirits and make valuable new connections along the way. Mind you, true aficionados can even snap up vintage vinyl on the spot, and the adjacent bar will introduce new beverage and food concepts. The 1970’s vintage-inspired setting aims to reflect the agency’s Belgian identity and is paired with a listening club, a hospitality concept coined in 1950s post-war Japan (open through May 25). The Nightingale Listening Club is a temporary venue concepted for the official launch of the agency’s Dutch outpost only, and a new permanent location will be announced shortly. Location: Nightingale Listening Club, Gerard Doustraat 76 (De Pijp).
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
