In Bangkok‘s ongoing battle of the shopping malls, Siam Piwat strikes back with its most prestigious project to date. Last weekend, this leading Thai retail and development company festively opened ICONSIAM, a highly prestigious mixed-use complex on a 20-acre plot alongside the Chao Phraya river. At 750,000 sqm. (8,072,933 sq.ft.), it’s a sizeable project, and one which comprises of shopping complexes ICONSIAM and dedicated luxury wing ICONLUXE, two soaring residential towers, and a number of attractions collectively known as the Seven Wonders at ICONSIAM. The complex is inspired by the concepts ‘Creating Shared Value’ and ‘Co-Creation’, it aims to give exposure to Thai culture through arts and crafts in a series of attractions, but most importantly, also by allowing the abundantly present luxury brands to express their connectivity with Thailand.
This could be done by using Thai silk or other local materials to decorate their shops or through interactions on a different level, and it’s an approach that hasn’t been done yet elsewhere on the planet. ICONSIAM occupies an eight-storey building, featuring different products and services on each floor. The first three floors are occupied by fashion and lifestyle brands, and ICONLUXE‘s ground floor exclusively boasts flagship stores of global luxury brands, including Dolce & Gabbana, Hermès, Louis Vuitton, Fendi, Dior, and many others. Making its grand debut in Thailand is Japanese department store Takashimaya which occupies several floors within the complex. Not surprisingly, there are plenty of exclusive openings, and another eagerly anticipated one is Apple‘s first store in the country. Interestingly, there’s even a BTS station on the premises that allows avid shoppers to easily avoid Bangkok‘s brutal traffic jams and spend more time on splurging.
And while the upper floors are home to other product segments, dining spots, a convention centre, fitness centre, cinema, and the River Museum Bangkok (opening 2019), there are three subterranean floors as well, accommodating more places where to indulge in food and beverages, and parking space for 5,000 cars. As said, there’s a strong cultural component to be found here that’s called Seven Wonders at ICONSIAM, and comprises of different venues spread across the mall. We already mentioned the museum up on the eighth floor, but there’s also River Park, a recreational landscaped garden that can be found alongside the Chao Phraya. And that’s still not all. There’s a state-of-the-art auditorium and the so-called SookSiam, the first co-creation space for local creative communities from the country’s 77 provinces.
Additionally, there’s a landmark multimedia feature which aims to become an icon of the Thai capital just as the Statue of Liberty is emblematic of New York City. And because of the fact that it’s the first time in history that a private sector mega-project developer has supported the building of public transport infrastructure, being the BTS Gold Line, the previously mentioned and related BTS station is included as a cultural achievement as well. Given the superb location and all the perks within easy reach, you can imagine that living here comes with plush conditions. The so-called Residences are housed in two landmark towers, managed respectively by Mandarin Oriental and Magnolias Waterfront Residences, and offering one, two or three bedroom condos and penthouses with every imaginable amenity to a crowd that determinedly lives larger than life.
ICONSIAM
299 Charoen Nakhon Soi 5, Thanon Charoen Nakhon (Khlong San)
Bangkok 10600
Telephone: +66 2 4957000
Daily 10-10
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