Founded in 2016 by Lautaro Rodriguez and Ramiro Giri, two ballsy teens from Buenos Aires, men’s fashion brand FRÈRES has since gone leaps and bounds. Although respectively trained as an economist and in finance, the duo set out to build their menswear brand, and successfully so. Following a standalone store in the city’s Retiro district, a second retail space has opened a little while ago in the tony Palermo area of town. Occupying 75 sqm. (807 sq.ft.) spread over two levels on the premises of a low-rise residential building, the FRÈRES store features an interior design by local architecture practice BALI STUDIO. Interestingly, the settings pair existing architectural elements with modern and a tad futuristic interventions. The ground floor is all about retail, and sees a metal sales counter with matching stacked display, fitting rooms, and in a separate section below a steel construction which supports the mezzanine floor, a suspended display area which presents the FRÈRES apparel, accessories and shoes. A sturdy steel staircase leads to the upper level which has been concepted as an experiential space, featuring a homey seating area with a screening facility, an exhibition space and a lounge. © superfuture
FRÈRES
Calle José A. Cabrera 5801 (Palermo Hollywood)
C1414BHI Buenos Aires
Telephone +54 11 33738442
Tue-Sat 12pm-8pm
Sun 1pm-7pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
