The origin of the relationship between Nairobi-born British-Indian photographer Max Vadukul and designer Yohji Yamamoto dates back to the early 1980s, and as such, this year marks the 40th anniversary of the two leading creatives’ friendship and collaboration. In 1984, guided by then-art director Marc Ascoli, Vadukul shot the Yohji Yamamoto 1984 A/W Collection in New York City, and after that the talented lensman was picked up by the designer’s line Y’s to shoot the 1999 S/S Collection. Vadukul is the second contract photographer magazine The New Yorker hired, taking over the position which was originally held by the legendary Richard Avedon. Vadukul’s work has appeared on the covers of French and Italian Vogue editions, and has greatly contributed to the creation of Y’s unique image. The photographer has been able to capture the ‘universality’ of Y’s expressions in photographs, establishing a solid brand image along the way. An installation of Vadukul’s black and white photographs can now be seen on two levels of the Y’s boutique at Omotesando Hills shopping centre in Tokyo (closing date to be announced). © superfuture.com
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Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
