The Hermès flagship store itself is a sight to behold, but as of late the premises have seen a playful infusion of colour, boosting the visual appeal of the retail space even further. We’re talking the store’s newly revealed window installations by Amsterdam-based artist duo Heringa/Van Kalsbeek. The multi-disciplinary artists have always been fascinated by various spatial forms of theatre and the intrinsic relationship between front stage and back stage, using mainly painting and sculpting for their artistic expressions. Inspired by this year’s theme Astonishing Hermès, the holiday season is captured by a magical universe of shapes and silhouettes we’re all too familiar with, including ice flowers, pine forests, and also, the cutest of wrens. Divided between two installations, collectively entitled Dazzling in Stage and situated on either side of the store entrance, the intricately crafted spatial layers spawn from the synaesthetic miracles of the dioramas of 19th century paper toy theatres which frame movement while exceeding the one-dimensional perspective. As if characters in this mesmerising winter universe, selected Hermès items, such as bags, gloves, hats and cosmetics, are embedded in both installations, adding Hermès‘ renowned artisanal excellence to the visual narrative.
Hermès
P.C. Hooftstraat 94 (Amsterdam Zuid)
1071CC Amsterdam
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Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
