Founded in 2018 by designer Anna Bratanova, who was soon after joined by business partner Sonya Shyrkova, womenswear brand EVE&ESTHER has quickly established itself as the preferred purveyor of a savvy young female clientele. Taking its operations to a higher level, EVE&ESTHER has recently opened a standalone store in Moscow‘s leafy Presnenskiy district. Situated off bustling Tverskoy Bulevar and just a stone’s throw away from the illustrious Pushkin Theatre, the store occupies an elongated 70 sqm. (754 sq.ft.) unit on the ground floor of a rather grand Neoclassical structure built in 1902 by architect Leonid Aleksandrovitch Khersonskiy (1870-1917). The interior design, created by local architecture practice room design büro, is both understated and modern, and as such, in stark contrast with the building’s ornate façade.
A whitewashed slightly vaulted ceiling and walls are paired with terrazzo flooring, forming the backdrop for only a few furnishings and fixtures. A sizeable display table, comprising an a steel grid and large coil spring undercarriage and top of stacked marble shards, ties in with the equally coil spring-inspired wall-mounted clothing racks and metal light fixtures dangling from the ceiling. In the middle of the EVE&ESTHER retail space a floor-to-ceiling curtain, decorated by illustrator Ilya Kutoboy, envelops not only a section of the side wall, but also a fitting room. At the far end, a cozy seating area, furnished with a sofa, side table and large mirror, can be found. And that’s not all. Aiming to interact with its clientele on more than one level, the EVE&ESTHER store is also home to a café in an adjacent room. The doorway is clad in mirrors and also decorated by the aforementioned illustrator, just like another striking curtain which conceals the back wall.
EVE&ESTHER
Sytinskiy Pereulok 4 (Presnenskiy)
123104 Moscow
Telephone +7 985 2660276
Daily 10am-9pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
