Since LVMH snapped up RIMOWA in 2019, the German luggage brand has tremendously raised its profile in the luxury sector, collaborating intensively with the group’s other illustrious entities. And now, to celebrate its 125th anniversary, RIMOWA has launched a travelling exhibition which showcases the brand’s legacy and style. Entitled SEIT 1898, or ‘since 1898’ in English, the show has been inaugurated at a venue in Tokyo. The exhibition entrance, captured by an all-white backdrop paired with logo carpeting in electric blue, has been designed to mimic an airport lounge. Inside, visitors will encounter differently themed settings presenting over 100 archive RIMOWA pieces that shed light its history, artistic partnerships, rare privately owned cases, collaborations with iconic brands, purpose-built items, and brand milestones (on through Jun 18). Click here to make a reservation. The SEIT 1898 will have only two next stops: New York City, and finally, RIMOWA‘s homebase Cologne.
SEIT 1898
Yodobashi J6 Building, 6-35-6 Jingumae (Harajuku)
Tokyo 150-0001
Daily 11am-7pm (last entry: 6pm)
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
