The South of France is very dear to Simon Porte Jacquemus, and that might just be the reason why the sought-after designer heads back there to raise JACQUEMUS‘ profile on a much grander scale than ever before. This summer, guests of Indie Beach, a popular private beach club nestled in the dunes on Pampelonne Beach, can lounge, sunbathe and sip a cocktail or two in an entirely JACQUEMUS-branded beach setting dotted with specially designed sunbeds and parasols. Mind you, the latter boldly reference the brand’s outdoor furnishing collection which was launched earlier this year which paid homage to Italian architect Gae Aulenti‘s iconic early 1960’s Locus Solus collection. But that’s not all. Nearby sits the JACQUEMUS pop-up store brimming with selected items from the brand’s Eté capsule collection, including summer essentials, such as sunglasses, beach bags and beach towels, and apparel pieces (open through Oct 10).
JACQUEMUS
Indie Beach, Route de Bonne Terrasse
83350 Ramatuelle
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
