Following last Spring’s much-publicised pop-up store at Selfridges in London, an event we’ve covered in a previous post, Parisian it brand JACQUEMUS returns to the iconic department store with a permanent shop-in-shop. Occupying an 80 sqm. (860 sq.ft.) unit on the Duke Street side of the department store, it features a sinuous, tiered wall installation crafted from terracruda, a new ceramic material. The installation not only comes with a number of matching displays, all designed by architects Ellen van Loon and Giulio Margheri of Rotterdam-based AMO, the research and design division of renowned architecture practice OMA, but the material also extends onto the floor, creating an immersive brand presentation. The material was picked to mimic the vibe of Provence, a French coastal province where creative director Simon Porte Jacquemus was born. The new JACQUEMUS shop-in-shop exclusively carries the brand’s range of coveted bags, small leather goods and other accessories.
JACQUEMUS
Selfridges, 400 Oxford Street, Ground Floor
London W1A 1AB
Telephone: +44 20 71606222
Mon-Fri 10am-10pm
Sat 10am-9pm
Sun 11.30am-6pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
