Honouring its Williamsburg roots, rag & bone shifts its focus back to the neighbourhood where it all began almost two decades ago. The contemporary fashion brand duplicates its whimsical rag & bone Deli pop-up retail concept, initially launched last May across the East River at the Nordstrom flagship store on 57th Street. As its name already implies, the ephemeral retail space is inspired by the neighbourhood deli, a veritable icon of New York City, and its newest iteration takes it up a notch with a month long residency in a 1980s warehouse alongside Kent Avenue. The boxy brick façade has seen a colourful makeover by Auckland-born artist Askew One, but inside, shoppers will also come across a series of specially designed interventions, including billboard displays featuring rag & bone campaigns, a neon deli sign, and a hand-painted awning to frame the space.
The fitting room vestibule comes with a mirror giving the illusion of an infinite deli aisle. Also, rag & bone has commissioned acclaimed local artist Timothy Goodman to create a special graphic mural along an interior wall at the main entrance, and a digital screen streaming original content further bring the shopping experience to life. So, what’s on the shelves at the rag & bone Deli? The pop-up stocks a curated assortment of women’s and men’s everyday rag & bone essentials for the coming season, ranging from down-filled outerwear, cozy knit sets and a range of signature wool accessories, to the brand’s iconic Retro Runners, and a selection of denim and T-shirts. But that’s not all! Throughout the duration of the pop-up, shoppers can enjoy special complimentary food and beverages from Mom & Ice Pop’s, King David Tacos, Young Coffee and La Newyorkina (open through Oct 4).
rag & bone Deli
125 Kent Avenue (Williamsburg North)
Brooklyn, NY 11249
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
