Small yet spectacular—at only 8 sqm. (86 sq.ft.), flame moscow‘s latest retail space can hardly be called roomy, but what it may lack in space, the store makes up with a meticulously crafted grandeur that befits its artisanal merchandise. As a niche perfumery studio, flame moscow has carved a niche position in the home market with handcrafted fragrances, home scents and body care products. Following the opening of a flagship store in the Khamovniki area of the Russian capital, the niche brand has set up shop this second retail space across downtown in an emerging pocket within the Basmanniy neighbourhood. Designed by local architect Elena Lokastova, the space is designed with utmost precision as its dimensions needed it to be extremely functional and maintain high aesthetic standards at the same time. Upon entering the tiny space, shoppers find themselves flanked by floor-to-ceiling storage space featuring shelving in a hyper-slanted design.
Additionally, they’re appended on only one side to prevent reduction of the layout area. The panels of the front display case conceal plenty—an electrical control room, air-conditioning units, storage, personal storage space, a consulting chair, and even a bathroom sink. The meticulous attention to detail extends to lighting as well. The monolithic counter serves both as a cash register and a packing area, while a stalactite-like shape protruding from the ceiling not only serves as an aesthetic element, but also is a functional lamp fixture. The deep red glossy monochrome setting is made of veneer and is a nod to atmosphere of an old library marked by gothic vertical lines and with reflections of flames from a fireplace reflected the walls. The veneer’s unapologetically glossy finish aims to enhance the geometry through reflection. The new flame moscow store stocks the full range of fragrances, home scents and body care products. © superfuture
flame moscow
Pokrovka ulitsa 7/9-11 (Basmanniy)
101000 Moscow
Telephone +7 985 5690814
Daily 10am-10pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
