Founded in 2015 by Samuel Ross as a luxury menswear brand, A-COLD-WALL* is not only rooted in architecture and industrial design, but also just as easily taps into social matters, political issues and urban life. This highly eclectic focus has spawned a utilitarian-inspired aesthetic and a keen eye for innovative materials which in turn have mesmerised a growing demographic of Millennial and Gen Z shoppers around the planet. Backed by Tomorrow London, a showroom, distributor, consulting firm and minority stakeholder, and guided by Chinese brand management group Power Rich, A-COLD-WALL* is betting big on the vast Chinese consumer market, and has audaciously inaugurated its first standalone brick-and-mortar store in Beijing. Occupying a unit at Sanlitun Taikoo Li, an upscale open-air shopping centre and magnet for affluent and fashion-conscious youth, the store sees an understated and slightly futuristic aesthetic that signals the brand’s core values. A backdrop of metal wall panels with shelving is overlaid by bold metal X-frames dipped in electric blue and is paired with flooring of large stone tiles. A custom-made display table and matching bench take centre stage, flanked on one side by a large floor-to-ceiling digital screen featuring branded footage. The new A-COLD-WALL* store carries the brand’s full range of men’s apparel, accessories, bags and shoes.
A-COLD-WALL*
Sanlitun Taikoo Li, 19 Sanlitun Lu, Shop S8-10C (Sanlitun)
100028 Beijing
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
