When Dior first opened a boutique in Amsterdam in 2014, the very first in the Netherlands, the arrival allowed the city to further raise its profile as a luxury shopping destination. And now, eight years on, The iconic Parisian fashion house pitches in once again, and considerably so, by expanding right next door and giving the premises a major revamp along the way. Housed in two former residential buildings, the Dior store features an interior design by the brand’s in-house design team. The red brick façade, a prominent element of most of the early 20th-century architecture in this leafy neighbourhood, is paired with the brand’s iconic cannage pattern. The women’s section sees an elegant palette of off-white, beige, gold and a dash of pink, captured by a different settings that present various parts of the collections. At the back of the store large windows allow in floods of natural light while also offering ample peeks of lush tree canopies and more of the neighbourhood’s residential architecture. The men’s domain, a hotly anticipated new addition to this Dior boutique’s offerings, features carpeting with hypnotic shades of blue. Intricate Versailles parquet flooring ties in the two sections, as do a carefully sourced selection of furniture pieces by a number of leading designers and brands, including Christophe Delcourt, Giò Ponti, Fabrice Juan, Paolo Castelli and Haymann Editions.
Dior
P.C. Hooftstraat 100 (Oud Zuid)
1071AC Amsterdam
Telephone: +31 20 6709987
Mon-11am-6pm
Tue-Sat 10am-6pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
