Fashion brand AMIRI is on a roll, and it’s cleverly banking on the momentum with newly launched branded retail spaces. Following the opening of a standalone flagship store at home base Los Angeles late last year, the company is on the verge of opening prestigious outposts in New York City and Las Vegas. Meanwhile across the Big Pond, AMIRI has also raised its profile in London with a shop-in-shop in one of the city’s leading luxury department stores. The shop-in-shop is situated on the second floor of Harrods and flanked by the dedicated retail sections of Versace and Rick Owens. The interior design of the compact space loosely extrapolates the chosen design aesthetic of the flagship store on Rodeo Drive, featuring three steel clothing racks with a chunky marbled base, a wooden display with matching shelving, additional wooden furnishings, a carpet and a lush potted plant. The new AMIRI shop-in-shop carries a select range of men’s apparel items, shoes and accessories.
AMIRI
Harrods, 87-135 Brompton Road, Second Floor (Knightsbridge)
London SW1X 7XL
Telephone: +44 20 36267911
Mon-Thu 11am-7pm
Fri-Sat 11am-8pm
Sun 11.30am-6pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
