London‘s retail landscape is one of the planet’s most dynamic, and especially for brands operating in the upper segment a physical presence is most relevant given the city’s international global stature. Although Aesop has been present in the British capital with a string of standalone stores, it has found room for further growth, opening a new outlet at Westfield mall in the Shepherd’s Bush area. In its first collaboration with Al-Jawad Pike, an architecture practice based in London, the latter has created a minimalist oasis inspired by the idea of a walled garden, referencing the undulating brickwork of Urugayan engineer Eladio Dieste (1917-2000) along the way. The precast bricks have been specially made, using red sandstone powder to create a warm terracotta effect, and are paired with with concrete-tile flooring and a clay plaster ceiling in a matching hue. Furnishings and fixtures are sparse, comprising of merely of two chunky custom-made resin sinks and a sales counter by Rotterdam-based designer Sabine Marcelis and sleek aluminium shelving. The new Aesop store carries the brand’s full range of skin, hair and body products, fragrances and scented candles.
Aesop
Westfield, Ariel Way, Shop 1171 (Shepherd’s Bush)
London W12 7GF
Telephone: +44 20 87407700
Mon-Sat 11-7.30
Sun 12-6
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
