© Pop Trading Company

As of late, anyone strolling around the Red Light District for the obvious entertainment purposes, get more than what they bargained for. Amsterdam‘s most notorious neighbourhood has been on a gentrification trajectory – albeit a very slow one – and has seen a gradual influx of businesses not related to the sex trade, and the latest arrival on the block is Pop Trading Company, one of the Low Countries’ leading streetwear brands. Co-founders Peter Kolks and Ric van Rest have been successfully churning out essential streetwear designs with a strong infusion of skateboard culture since 2013. While the collections are now stocked by leading emporiums across the planet, the Dutch duo are taking their operations to a higher level by opening their very own retail space. As said, it’s located smack in the middle of the Red Light District maze of alleyways, and yes, it’s next right next door to some of the most industrious ladies in town.

The Pop Trading Company store occupies a spacious ground floor unit of a listed 18th century building that has been fully renovated, featuring a contemporary yet Spartan aesthetic concocted by craftsman Harmen Bazuin. The whitewashed interior is sparsely furnished, featuring merely a collection of displays and a wall-mounted LED screen near the entrance, sturdy steel clothing racks lining the wall. Halfway, a fitting room can be found whose picture-plastered interior is hidden behind a sliding door, followed by a setting with an elongated sales counter, and directly opposite, a wooden cabinet and recessed glass shelving. The new Pop Trading Company store carries the brand’s full range of apparel, accessories and skateboards. Location: Pop Trading Company, Sint Annendwarsstraat 3A (Centrum).

© Pop Trading Company