Byredo certainly is on a roll. Hot on the heels of the opening of a store in London, another retail space has bowed in the French capital. Situated on rue St.-Honoré, just a few doors away from Colette’s former digs, the boutique occupies the ground and second floors of a 1990s building. Contrary to the store across the Channel – a full-blown flagship store replete with the prerequisite finishing touches – creative director Ben Gorham has opted for a refreshingly different aesthetic for his first French outpost. The backdrop is raw and artsy, thanks to the pairing of an exposed ceiling and walls with plentiful of wall scribblings created by M/M (Paris), a Paris-based design agency with which Gorham previously collaborated on the M/Mink fragrance project. Further boosting the artsy vibe are the agency’s large-sized posters of Sarah Morris‘ films, wall-mounted in plexiglass frames. The furnishings, however, are similar to the London store, and include cabinets of steel and glass with a terrazzo base, and timber shelving and seating, while a steel grid with tubular lights also signals an affiliated aesthetic. The new Byredo boutique carries the brand’s full range of fragrances and leather hand bags.
Byredo
199 rue St.-Honoré (St.-Honoré)
75001 Paris
Telephone: +33 1 42614768
Mon-Sat 10-6
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
