The Stüssy retail space in Tokyo‘s popular Harajuku shopping district has been around for a while, and it’s arguably is the brand’s most significant outpost in Japan. The Stüssy Harajuku Chapter as it’s officially called, measures 144 sqm. (1,550 sq.ft.) across two levels, and has recently been given a makeover with the help of architect Nobuo Araki of The Archetype, a practice based in Tokyo. The ground floor is home to the kiosk space, the store’s former windbreaker room, and situated right behind it, the so-called empty space where items from Stüssy‘s newest collection are presented. Minimalist and functional, the setting is captured by wooden flooring painted in a glossy black hue – it’s an old element that has been retained – a gazebo-like structure in neon yellow, matching benches and timber cabinets. It’s a space that’s flooded by daylight thanks to numerous large windows.
A timber-clad staircase leads to the basement area where, quite surprisingly, the atmosphere is equally light and airy thanks to a series of skylights. Not only the timber element returns, captures by shelving and a sales counter, but also the decorative neon structure is duplicated, albeit in ceiling-mounted form. A shiny metal strip demarcates an elevated concrete floor section from a slightly lower section. The revamped Stüssy Harajuku Chapter carries the brand’s full range of men’s apparel, accessories, bags and eyewear, in addition to the Harajuku Paisley Collection, a concise range of items created to celebrate the reopening, using textile designed by Masako Noguchi, and also limited edition varsity jackets, a Skate Posse Harajuku t-shirt, a Stock Harajuku t-shirt, and quite interestingly, a flower vase.
Stüssy Harajuku Chapter
4-28-2 Jingumae (Harajuku)
Tokyo 150-0001
Telephone: +81 3 34796432
Publishers Note
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