© Byredo

Byredo certainly is on a roll. Hot on the heels of the opening of a store in London, another retail space has bowed in the French capital. Situated on rue St.-Honoré, just a few doors away from Colette’s former digs, the boutique occupies the ground and second floors of a 1990s building. Contrary to the store across the Channel – a full-blown flagship store replete with the prerequisite finishing touches – creative director Ben Gorham has opted for a refreshingly different aesthetic for his first French outpost. The backdrop is raw and artsy, thanks to the pairing of an exposed ceiling and walls with plentiful of wall scribblings created by M/M (Paris), a Paris-based design agency with which Gorham previously collaborated on the M/Mink fragrance project. Further boosting the artsy vibe are the agency’s large-sized posters of Sarah Morris‘ films, wall-mounted in plexiglass frames. The furnishings, however, are similar to the London store, and include cabinets of steel and glass with a terrazzo base, and timber shelving and seating, while a steel grid with tubular lights also signals an affiliated aesthetic. The new Byredo boutique carries the brand’s full range of fragrances and leather hand bags. Location: Byredo, 199 rue St.-Honoré (St.-Honoré).

© Byredo