© Brotherhood

Following the opening of a shop in his home town in Southern California, young entrepreneur Christion Lennon has shifted his focus to a bigger arena for his streetwear brand Brotherhood. And with Los Angeles just a one-and-a-half-hour ride away, the decision to set up shop in the Art District – an area which has successfully latched onto the buzz of neighbouring Downtown Los Angeles – was quite easily made. The Brotherhood store occupies a lofty 570 sq.ft. (82 sqm.) ground floor unit of an early 20th century industrial building which has been given a new lease on life.

The original architectural details have been largely retained, and the setting now features exposed bricks and untreated walls, paired with freshly painted concrete flooring. Furnishings are sparse and simple, and includes a suspended clothing rack, displays of slatted wood, and a combined bench and flower pot that holds a towering, and quite decorative for that matter, green cactus. It’s a fitting backdrop for Brotherhood‘s range of L.A-flavoured streetwear pieces, which includes T-shirts, hoodies, sweats and pants. Additionally, an exclusive capsule collection with the iconic logo spray painted and stenciled on long sleeves tote bags are available as well. Location: Brotherhood, 1325 Palmetto Street (Art District).

© Brotherhood