As the prime showcase in one if its most significant markets, Maison Hermès is quite a sight to behold. It’s not only the flagship store’s contemporary architecture, coveted merchandise, or rotating exhibition programme that pulls large crowds to its doorstep, but also the endless number of rather stunning window installations. The current one, entitled supa itazura pen or ‘super naughty pen’ in English, has been created by French designer and artist Julien Amouroux a.k.a. Le Gentil Garçon. Following physics and mathematics studies, Amouroux enrolled into art school, consequently resulting in an entirely different but successful career path. Hermès commissioned Amouroux to create window installations as part of its 2018 Let’s Play theme, and he references his youth when making drawings on paper, using multi coloured crayons with which he conjured up fantastical worlds. Each of Maison Hermès‘ ground floor shop window has literally become a canvas for Amouroux’s colourful drawings and a backdrop for the french luxury brand’s newest product range (on through Sep 10). Location: Maison Hermès, 5-4-1 Ginza (Ginza).
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
