In addition to its plentiful signature stores across the planet, which have signalled a strong commitment to design and an exceptional retail experience, Aesop has always a had a thing for the arts. This affiliation has led to a number of in-store installations at various stores on home turf and abroad, and it’s clearly a tradition that resonates well with the Australian cosmetics brand’s large following. The brand’s very latest endeavour is an installation on the premises of the Melbourne flagship of Myer, an upscale department store chain. Created by Bart Hess, an edgy Dutch artist based in the sleepy provincial town of Eindhoven, it’s entitled Epistēmē, and is inspired by the belief that we absorb knowledge through the senses, with the skin acting as an interface between the body and the world around us. With this notion, Hess reimagined the store’s ground floor windows as a theatre of the senses, dramatising the moment Aesop formulations touch the surface of the skin, and abstracting the transformations which occur as they nourish the physical and the sensual being. The artist has created seven short films, capturing dynamic and striking abstractions of the body in motion, and which are projected in seven of the store’s windows (on through Jul 29). An adaptation of the work will be on display in the windows of Myer‘s flagship stores in Brisbane and Sydney.
Myer
316-333 Bourke Street (CBD)
Melbourne, VIC 3000
Telephone: +61 3 86097500
Mon-Wed 9.30am-7pm
Thu-Fri 9.30am-9pm
Sat 9.30am-7pm
Sun 10am-7pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
