© Visvim

It’s well-known that Visvim‘s appeal is global, but merely judging by the brand’s retail presence, we’d say it’s particularly strong Stateside. Apart from its home market Japan, obviously. The Tokyo-based shoe and apparel brand is slowly crossing over from cult hit to mainstream success, and has added a second store in Los Angeles. As always, the decision has been meticulously orchestrated, and Visvim‘s creative director Hiroki Nakamura decided to set up shop in the city’s revived and happening Downtown district. Called Visvim Exposition, it occupies a 3,000 sq.ft. (279 sqm.) ground floor unit at the Bradbury Building, a late 19th century landmark structure with a brown brick façade, and bears all the hallmarks of flagship store. The lofty space has been entirely revamped, featuring whitewashed walls, ceiling and sleek Corinthian columns in the same hue, all paired with beautiful lacquered wooden flooring.

The store has a gallery feel, presenting different sections of the Visvim collection in separate sections, each with a different setup. Blended into the format are installations that signal both the brand’s brand values and inspiration sources, most notably a military tent dating back to World War II and 1950s Airstream trailer. Additionally, as if to create a cultural link between the U.S. and Japan, antique furniture pieces of American-Japanese designer and architect George Nakashima dot the space. The new Visvim Exposition store carries the Visvim, WMV and F.I.L. Indigo Camping Trailer lines for both men and women, in addition to a range of items that have been exclusively made for the store. Location: Visvim Exposition, 304 South Broadway (Downtown).

© Visvim