Founded in 2014 by a group of savvy Seoul-based creatives, streetwear brand ADER ERROR has since gone leaps and bounds, gaining an ever-growing following on home turf and far beyond. It’s on home turf where the brand’s eclectic men’s and women’s silhouettes are presented in a growing number of branded retail spaces, and the latest one recently opened at Shinsegae Centum City department store in Busan‘s seaside neighbourhood of Haeundae. The shop-in-shop, or Plug Shop in ADER ERROR parlance, is situated on the third floor and features an interior design by the brand’s in-house design team. The setting is understated yet evocative and sees an eclectic use of materials.
A sizeable LED screen sits in front, beckoning shoppers from afar with branded footage along the way. A metal clothing rack and tiered shelving line the walls, and tie in with a variety of display tables, including a cluster of different heights placed on a fluffy multi-coloured carpet. Adding further playful accents and visual layering is an artistically adorned, timber, grid table, a more robust display covered in faux marble slats, and a number of smaller display blocks decorated with different motifs. A large mirror doubles as the entrance door of a concealed fitting room which comes with colourful carpeting. The new ADER ERROR shop-in-shop stocks a selection of the brand’s apparel, accessories, bags, shoes and jewellery pieces.
ADER ERROR
Shinsegae Centum City, 35 Centum nam-daero, Third Floor (Haeundae)
48058 Busan
Telephone: +82 51 7451455
Mon-Thu 10.30am-8pm
Fri-Sat 10.30am-8.30pm
Publishers Note
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