Once again expanding its global retail network, Y-3 opens its first ever store Down Under. The forward leisurewear brand, a longtime collaborative effort of sportswear behemoth adidas and iconic Japanese designer Yohji Yamamoto, has secured a 150 sqm. (1,615 sq.ft.) unit at Westfield shopping centre in Sydney. The design, created by the Y-3 design team in Tokyo, is clean and understated, and reflects the brand’s pioneering and innovative spirit. The pristine white entrance is offset the building’s bare brick inner wall, signalling the chosen design codes from afar. Distinctly understated, the design also recontextualises, and sometimes playfully so, materials and colours usually found in sporting arenas.
The three pillars at the entrance, crafted from Portuguese cork, optically frame the premises and are paired with large stone tile flooring and walls clad in hand-painted fabric. A grid ceiling with corrugated steel panels spans the entire length of the store, and tie in with the steel clothing racks and fixtures below. Two sizeable, and seemingly modular, installations in a contrasting military green hue respectively serve as a sales counter and product display. Other materials used for the premises include mottled rubber and recycled rainbow-flecked plastics, and all converge in a setting that flaunts a rare synergy between natural and synthetic materials. The new Y-3 store carries the brand’s men’s and women’s apparel, accessories, bags and footwear.
Y-3
Westfield, Corner Pitt Street Mall and Market Street, Shop 1004
Sydney, NSW 2000
Mon-Wed 9.30am-7pm
Thu 9.30am-9pm
Fri-Sat 9.30am-7pm
Sun 10am-7pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
