Following a lengthy absence, Filippa K has returned to P.C. Hooftstraat, Amsterdam‘s undisputed golden mile of luxury shopping. The Stockholm-based fashion brand, helmed since last year by creative director Liisa Kessler, has set up shop a few doors down its previous location. The new premises, measuring 170 sqm. (1,830 sq.ft.) across two floors of a former residential building, sees an interior design created by Kessler in collaboration with Profan, an architecture practice based in the Swedish capital. The renewed collab – mind you, the architecture firm also pitched in for the interior design of the Filippa K store in Helsinki which we covered in a previous post – has resulted in a site-specific design marked by a striking icy blue shade which references Nordic winter landscapes which inspired Kessler’s first ad campaign for the brand.
Mind you, she took ample cues from the local tradition of ice bathing in the remote north of Sweden. Primarily captured by the store’s clay-based floors, the striking colour also extends to the staircase, in addition to various furnishings and fixtures, including an elliptic sales counter with mirror top, cabinets, shelving and shard-like display tables and stools by German designer Malte van der Meyden. Elements of nature inform the design choices as clothing rails rendered in chrome feature subtle distortions in their form. This theme continues through shelving and tables complete with mirrored tops. The new Filippa K store presents the full womenswear collection and Core Collection pieces on the ground floor, while the menswear collection and Core Collection items can be found upstairs. The upper floor also features a terrace overlooking a sunny back garden.
Filippa K
P.C. Hooftstraat 125 (Zuid)
1071BS Amsterdam
Telephone: +31 6 81935008
Mon 11am-6pm
Tue-Sat 10am-6.30pm
Sun 11am-6pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
