Ksubi was founded Down Under in 1999. More than twenty years on, the streetwear brand has pretty much retained the bold irreverence often associated with obstinate youth. The design codes of the newly opened Ksubi store in London are indicative of how on point the brand still is. Situated smack in the middle of Soho, historically the preferred shopping grounds of in-the-know young shoppers, the retail space occupies a unit across two levels of a newly built structure. Designed by London-based design studio Brinkworth, the chosen aesthetic pairs the brand’s rebellious spirit with a solid infusion of luxury, resulting an eclectic setting that’s captured by both distressed and premium materials.
The ground floor sees high-end details, such as an inlaid red marble cash desk and a bold concrete ceiling which compliments grey granite display plinths and custom clothes rails. Showcased here is a custom sculpture by Slawn, a Nigerian street artist and Motherlan skate collective co-founder based in the British capital, who has also collaborated with Ksubi on a collection as part of the latter’s ongoing partnership with cult artists. The Ksubi x Slawn collection is available here at the store, next to the streetwear brand’s full range of men’s and women’s apparel, accessories, bags, small leather goods and jewellery. Ksubi is accelerating its global retail presence as additional stores are planned for Chicago, Sydney and Melbourne.
Ksubi
10 Carnaby Street (Soho)
London W1F 9PF
Mon-Thu 10am-7pm
Fri-Sat 10am-8pm
Sun 12pm-6pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
