Following a flagship store in Munich, which opened its doors little over two years ago, LOEWE raises its profile further in the German market with a shop-in-shop on the premises of KaDeWe, Berlin‘s leading luxury department store. The retail space, situated on the ground floor, measures 75 sqm. (807 sq.ft.) and features the signature design codes as laid down by Jonathan Anderson who has very successfully helmed LOEWE since 2013. The palette includes materials such as concrete, maplewood and beautifully crafted blue and orange ceramics handmade in Spain which audaciously references the house’s roots. The brand’s free-spirited approach and playfulness is captured by a carefully curated range of furnishings and objects, such as a colourful wool carpet by La Alpujarreña that’s based on a tapestry by British textile designer John Allen, an Utrecht chair by Dutch designer Gerrit Rietveld, and podiums made of blue pigmented concrete and white ceramic. Last but not least, signalling its ongoing commitment to art and craft, LOEWE has chosen to exhibit Pablo Picasso‘s Femme pitcher. Crafted in 1955 from terre de faïence, it’s numbered 54/100 and inscribed Edition Picasso. The new LOEWE shop-in-shop stocks women’s accessories, bags, small leather goods and shoes.
LOEWE
KaDeWe, Tauentzienstrasse 21-24 (Schöneberg)
10789 Berlin
Telephone: +49 30 83208961
Mon-Thu 10am-8pm
Fri 10am-9pm
Sat 10am-8pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
