Following the opening of a boutique on Omotesando dori in Tokyo, an event we talked about in a previous post, DSQUARED2 has revamped its shop-in-shop at Daimaru department store. Situated on the second floor, the interior design sees a renewed collaboration with MRZarchitetti, an Italian architecture practice based in Florence. The chosen aesthetic for the 50 sqm. (538 sq.ft.) shop section has been developed in close collaboration with DSQUARED2 creative directors Dean and Dan Caten, and aims to reflect the brand’s sporty and urban-inspired DNA. A backdrop of corrugated steel and a large screen featuring branded footage greets shoppers from afar, signalling an understated palette of steel, concrete and plywood. The corrugated steel sheets are alternated by latticed louvers and paired with displays crafted from remanufactured urethane foam scraps, a stainless steel table, and industrial carts used as displays, all custom-made for the store. Right behind the sales counter, the neon sign ‘No Gender Just Love’ sign adorns the back wall. The new DSQUARED2 shop-in-shop is currently stocked with the men’s and women’s ICON collection of accessories, eyewear, underwear, beachwear, fragrances and more.
DSQUARED2
Daimaru, 79 Tachiuri Nishi-machi, Takakura dori, Shijo dori, Second Floor
Kyoto 600-8007
Telephone: +81 75 2215352
Daily 10am-8pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
