© Dior / Photography: Adrien Dirand

Dior‘s prestigious flagship of all flagships on leafy avenue Montaigne in Paris has finally reopened its doors after a lengthy renovation, and now flaunting sophisticated new design codes laid down by New York City-based architect and longtime collaborator Peter Marino, it’s once again one of the city’s many glittering beacons of style. The building, a so-called hôtel particulier or grand townhouse, has been a Dior stronghold since 1946, and has seen quite a number of transformations, but all unlike the latest makeover. Now featuring no less than 10,000 sqm. (107,639 sq.ft.), the premises mirror the luxury brand’s storied legacy and creative vision through a series of sophisticated Neoclassical inspired yet contemporary settings redolent with Dior hallmarks, such as toile de Jouy and cannage, each presenting a section of the brand’s many collections or accommodating a special facility. Further boosting the exceptional shopping experience are artworks by various contemporary artists from around the globe, including Guy Limone, Azuma Makoto, Jennifer Steinkamp, Isa Genzken and Johan Creten. Highlights of the design include a grand swirling staircase with a backdrop of suspended designs, an alcove dedicated exclusively to beauty, fragrances and well-being, haute couture and haute joaillerie ateliers, three lush gardens created by Marino and Belgian landscape designer Peter Wirtz. Then, there’s Monsieur Dior, a plush eatery supervised by star chef Jean Imbert, and the adjacent La Patisserie Dior. Last but not least, die-hard Dior fans can indulge in the plush La Suite Dior which offers a quintessential experience of the French art of hospitality.

30 avenue Montaigne (Champs-Elysées)
75008 Paris
Telephone: +33 1 57961947
Mon-Sat 10am-8pm
Sun 11am-7pm

© Dior / Photography: Kristen Pelou