© Standard International

While most foreign visitors have flocked in droves to Pattaya for sun, sea, and then some, Bangkok‘s upper crust has sought relief from urban stress in the seaside resort of Hua Hin for a good reason. It’s here where Thailand‘s royal family erected a number of lavish summer dwellings in the 1800s, and obviously, a demographic of self-discerning subjects instantly followed suit. The air of sophistication has drawn in American hospitality firm Standard International whose portfolio includes the happening The Standard hotel chain. Expanding further across the planet, the company has opened The Standard Hua Hin, its very first property in the Southeast Asian kingdom. The resort hotel has a prominent beachfront location and features 171 guest rooms and 28 pool villas set in a lush garden planted with native flora and greenery.

The interior design pairs the area’s rich history and the brand’s own mid-century design roots, and is a collaborative effort of its in-house design team and Bangkok-based architecture and design practices Onion, Studio Freehand and Shelley Kwok Design House. The chosen aesthetic salutes The Standard Spa, the hotel chain’s first waterfront hotel in Miami Beach. The guest rooms and suites come in different sizes and offer all the comfort you need, such as comfy king size bed with fine linens, a sitting area complete with sofa and cushy pouf, minibar, Bluetooth speaker, rain shower, and depending which pad you pick, it may come with a living room, separate den or powder room. The villas come in three categories, and in addition to the aforementioned amenities, they have a private pool. At the heart of the resort lies the carefully restored Heritage House, a period structure that follows the area’s traditional vernacular architecture, reinvented as a Thai-style izakaya with a menu of tasty local bites, and stylish cocktail bar Praça which serves craft cocktails and then some.

Lido is an all-day Italian dining venue serving breakfast, lunch and dinner. In the evening, the calm and casual eatery transforms into an intimate dining experience serving locally sourced seafood, meats, and seasonal produce, all paired with craft cocktails and a savvy selection of wines. The Lido Bar, situated conveniently by the outdoor pool, offers a wide range of cocktails, American style poolside bites and light Thai dishes. Do we hear you say healthy lifestyle? Well, The Juice Café comes to your rescue with juices, healthy snacks and smoothies, but also various coffee concoctions. The Standard Hua Hin is all about relaxation, and obviously, the holiday package comes with a soothing treat—The Standard Spa. This mood-enhancing retreat has a holistic approach to healing the mind, body, and spirit, offering more than a dozen specialised treatments that truly make your day.

The Standard
59 Soi Naresdamri
Hua Hin 77110
Telephone +66 32 535999

© Standard International