© Touriste / Photography: Romain Courtemanche

Adrien Gloaguen, the quirky founder of French hospitality chain Touriste, likes to do things his way, and he’s quite good at it too. Following a handful of four-star lodgings on Rive Droite in Paris, each one full of character and with a slight vintage vibe, he has crossed the Seine river for the very first time, opening his latest outpost in the 15th arrondissement’s St.-Lambert neighbourhood. Dubbed Hôtel Beauregard, the six-storey, late 19th-century Haussmannian building features just 38 rooms in five categories, and sees a renewed collaboration with Paris-based interior and furniture designer Chloé Nègre. The chosen design codes ooze Parisian style, but in a distinctly tongue-in-cheek way, tying in with Touriste‘s other properties. Upon entering the lobby, guests find themselves in an elegant setting adorned with a ceiling fresco by artist Pauline Leyravaud depicting a trompe-l’oeil sky. All guest rooms have a classic layout, colours with pop tones, and contemporary twists.

Mind you, each of the six floors comes with its own colour scheme that accentuates the tapestries co-designed with renowned French tapestry maker Pinton, while the grid carpet is a playful nod to the trellises of classic French gardens. The rooms are decorated with custom-made floral wall lamps and heart-shaped chairs while whimsical I Love Paris crests are embroidered on the headboards. An abundance of carefully sourced vintage pieces from across France make up much of the furnishings, such as a rare chair by architect Mario Botta and an undulating bench inspired by Pierre Paulin and colourful bistro tables in the breakfast room. The bathrooms are inspired by artist Daniel Buren‘s iconic stripes and are stocked with Diptyque amenities. For guests with impaired mobility, Hôtel Beauregard has two specially equipped ground floor rooms readily available.

Hôtel Beauregard
14 Rue Pétel (St.-Lambert)
75015 Paris
Telephone: +33 1 48285396

© Touriste / Photography: Romain Courtemanche