Gucci has been a fixture on P.C. Hooftstraat, Amsterdam‘s Golden Mile of luxury shopping, for over a decade, and as one of the first high-profile fashion houses to arrive, it has aided the Dutch capital to boost its stature as a notable luxury shopping destination. The city’s steep ascend in the ranks closely trailed Gucci‘s equally steep rise to being the world’s most popular luxury brand thanks to the sartorial vision of creative director Alessandro Michele, resulting in a relocation to bigger premises on the aforementioned shopping artery. At 506 sqm. (5,447 sq.ft.) set across three floors inside three unified residential structures built in 1875, Gucci‘s new outpost is in fact the largest retail space in the shopping street, featuring the brand’s newest retro-chic retail design codes as laid down by Michele.
Set up like a private apartment, albeit a rather grand one, the boutique sees a series of plush and eclectic yet welcoming settings, juggling old and new by way of wood flooring with bold hand-painted graphic motifs by Italian artisans, moulded wall panels and classic furnishings in richly coloured double ‘G’ logo upholstery, all meticulously in sync with the aesthetic of the coveted collections, Throughout the premises, shoppers find sumptuous seating to sit back in between power shopping sprees, while vintage rugs are layered over each other, adding up to maximised textured effect. The new Gucci store carries women’s and men’s apparel, accessories, bags, shoes, cosmetics, in addition to the full Doraemon x Gucci collection for the avid Millennial fanbase.
Gucci
P.C. Hooftstraat 91 (Oud Zuid)
1071CA Amsterdam
Telephone: +31 20 3230428
Mon 11-6
Tue-Sat 10-6
Sun 12-5
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Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
