As part of a series of pop-up stores opening around the planet, dedicated exclusively to a special ski capsule collection designed by men’s creative director Kim Jones and renowned ski apparel brand Descente, AK Ski and POC. Obviously, Dior has included a location in New York City. Situated in Soho, wedged in between the brand’s very own downtown flagship store and the Linda Farrow boutique on Greene Street, the compact retail space is designed by its in-house retail design team. The setting features an immersive floor-to-ceiling installation of LED mesh screens which continuously project illuminating patterns. The nifty technology isn’t there for purely decorative purposes, as it amplifies the colours used in the capsule collection which were inspired by the hypnotic polar lights. Displayed on brushed metal shelving and transparent rails with chrome detailing is an assortment of the collection, while the back wall, adorned with the Dior logo, sees a display of the coveted snowboard, skis and related accessories. (open through Jan 3).
Dior
109 Greene Street (Soho)
New York, NY 10012
Telephone: +1 646 6949701
Mon-Sat 11-7
Sun 12-6
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
