Hermès‘ approach of the Japanese market is decidedly more edgy than elsewhere on the planet, and that’s due to the country’s distinctive sensibility when it comes to luxury. Embedded in local culture is an innate and huge appreciation of craft and quality, and as such, it isn’t a generational thing. Needless to say, Japan‘s younger demographic is much easier to reach, but obviously still requires an imaginative endeavour to have them prick up their ears. Well, enter Radio Hermès, a pop-up radio station in downtown Tokyo. Situated at the Case W events complex in the Harajuku area of town, the studio features a specially designed interior by cult graphic artist and creative director Yoshirotten, and will kick off a broadcast programme on Sun – Sep 1 (from 7pm to 8pm on weekdays and from 2pm to 4pm on Saturdays and Sundays) which will continue until the end of the month. In each broadcast of Radio Hermès, creative director Véronique Nichanian of Hermès‘ men’s collections will introduce its focus on various themes such as fashion, music, culture, food, travel, in addition to a series of the special live gigs across Japan by Ryuichi Sakamoto & Hidejiro Honjo, Yojiro Noda and Camp Claude.
Radio Hermès
Case W, 6-16-23 Jingumae (Harajuku)
Tokyo 150-0001
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
